Avolites - A Robe Business - announces three new distributors in key European countries – Austria and Norway, plus Serbia and the other Balkan countries of Kosovo, Bosnia and Herzegovina, Montenegro, North Macedonia and Albania.

All three companies are well respected for service and experts in their regions, and also have a reputation for proactivity and innovation.

Avolites’ Managing Director, Paul Wong, commented, “We have been working hard to boost our distributor network with new strategic partnerships worldwide and are thrilled to warmly welcome these three new distributor partners in Austria, Norway & Serbia and The Balkans. They will enhance our commitment to users in Europe and the Balkans and continue our strategy to strengthen the Avolites brand’s global presence.”

Austria

Signal – which has been a top-performing Robe distributor for several years – is delighted to take on the Avolites distributorship. “Distributing Avolites really makes sense regarding turnkey solutions where before we could only offer lighting fixtures,” commented Signal’s sales manager, Markus Rathmair, alluding to the natural synergy between the Avolites and Robe brands.

He elucidates that while Avolites is already a famous industry brand, it has not been so visible in Austria, but all that is going to change!

“We want to bring Avolites back to the market with the great new products they are launching,” he confirmed, adding that they also see massive potential for the greater integration of lighting and video control utilising Avolites’ media servers in conjunction with their consoles.

He thinks the new and highly portable D7 console is a great product offering “top performance with a small and handy footprint” that will be ideal for installations as well as concert and touring applications.

Signal already has two lighting salespeople working on the Avolites brand, and customers will also enjoy all the benefits of their excellent after-sales service and support.

Norway

Prostage, based in Oslo, became a Robe distributor in the last 12 months. The enterprise is one of the most successful professional lighting sales companies in Norway.

The company considers Avolites a great addition to strengthen its already impressive portfolio of quality brands. Their sales manager Carl August Tidemann thinks the ‘co-branding’ with Robe is a great bonus that will enable a full package of leading lighting products to be offered to their client base. He echoes the belief that Avolites products will be an equally great option for installations or touring and rental / staging worlds.

“The products are innovative and well-designed,” he confirms, stating that they are very enthusiastic about the new D7-215 in particular. He believes that Norway will be excited by the prospect of Avolites and the partnership with Prostage, a company well known for delivering outstanding support from their highly qualified and experienced technical teams.

The Prostage team also sees a growing convergence between lighting and video control and the need to tap into quick and powerful intuitive control for both. They will also have a combined sales department dedicated to both Avolites and Robe.

Serbia & More

Belgrade, Serbia-based sales company Light and Sound Design D.O.O. (LSD) became Robe’s exclusive distributor for Serbia and Kosovo in 2023 and will now also be distributing Avolites in these territories plus Montenegro, and – with new agreements made – North Macedonia, Albania and Bosnia and Herzegovina basically covering a large portion of the dynamic and vibrant Balkans region.

LSD’s initiative and proactivity in introducing premium brands and technology to this lively, emerging and fast-developing market was one of many aspects uniting LSD and Robe in business and spirit, and now there is great enthusiasm for Avolites being added to that equation.

“It is vital for us to offer a complete range of solutions for professional users from all lighting sectors, and now we can offer both premium fixtures and control systems,” stated LSD’s Milan Scepanovic.

He notes that they have already received much positive feedback regarding the Avolites and Robe partnership and “expect more integration and developments in the future”. There is the added bonus that customers coming to check out one brand can always discover something they like with the other.

Milan feels that Avo’s rep is as one of the most reliable and stable control systems on the market, and he knows that many customers from the Balkans are already acquainted with the OS.

“Built like a tank with the performance of a sports car” is how he describes his general impression of Avolites as a brand.

Milan thinks the volume of innovations being presented with each new software release is “impressive” and demonstrates a proper focus on pushing boundaries and providing customers with the best ROI.

LSD has already had great success with Arena, Tiger Touch 2, Quartz and T3. “And customers totally get the potential of having access to Titan, Synergy, Prism and Capture software packages through investment in extremely cost effective T2 and T1 dongles,” he enthuses.

He sees Avo as a “great fit for freelance lighting and video designers, rental companies, TV studios, theatres, clubs, production companies and even bands with their own lighting equipment.