Elation is pleased to announce the hiring of professional brand strategist Braven Greenelsh as the company’s Chief Marketing Officer. In addition to being an entrepreneur and award-winning thought leader in brand development, Greenelsh has a strong background in corporate identity and product design. He has collaborated with the Elation team for many years and contributed to the success of several of Elation’s top brands, including PROTEUS and Obsidian Control Systems.  

Toby Velazquez, CEO of Elation and President of the ADJ Group, shared his thoughts on the new hire. “We have always valued our brand as a vital part of our business, but now have come to recognize it’s time to elevate our marketing efforts to match our exceptional product standards and tell our story more effectively. We made the decision to invest in someone with a proven track record of excellence, a visionary who can bring fresh ideas and leadership to move the extraordinary Elation brand to new heights and into a better future.”

Over the past twenty-five years, Greenelsh has been an executive-level brand marketing and design consultant for leading sports, entertainment, and technology brands such as IAC, Intuit, Lincoln, Ceridian, FOX Studios, NFL, Sony Pictures, WME, and Emirates Airlines. He holds over 30 awards for branding and product design and often delivers captivating presentations on brand development and design principles. His insights have been featured in publications like the Los Angeles Times, Forbes, and the New York Times. 

As part of an expanding partnership deal with Greenelsh’s brand consultancy La Visual, he will lead Elation’s marketing efforts globally with a focus on brand development, digital strategy, team development, content management, and brand equity. Velazquez expressed his enthusiasm, “We have always valued our brand as a vital part of our business, and as we continue to relentlessly push boundaries in design, engineering, quality, and reliability, I’ve personally recognized the need to amplify our marketing efforts. This is why we made the decision to invest in a proven visionary like Braven, whose fresh marketing ideas will complement our ongoing mission to elevate the extraordinary Elation brand to new heights.”